Chabad Intown was relocating to a new building along the BeltLine in Midtown Atlanta, next door to Ponce City Market. They wanted to establish themselves as an inviting community center where everyone, regardless of religion, could feel like they belong, as well as connecting to the surrounding diverse Jewish community as a central destination for worship.
Connecting the Community and the Chabad
id8 worked to create a brand identity that would encourage those of Jewish faith to reengage with Chabad, while also making the brand accessible to all people through the use of their community center.
Joining the Atlanta Beltline Community
Chabad Intown is overwhelmingly embraced by both the Jewish and non-Jewish communities. It is the first religious center to have a location along the Atlanta BeltLine, and welcomed over 400 guests at their grand opening in December 2019.