Dedicated to selling commercial doors and self-storage, Janus International needed clear messaging and branding for the products they offered. The information they presented included the use of stock photos, which did not clearly differentiate between their products. This made it difficult for them to cater to their customers’ specific needs and caused confusion and disinterest. Janus needed a better system, so they reached out to id8 to create a solution.
Providing Clarity to the Brand
A clear and cohesive system was created to market their various doors using custom photography and concise copy that highlighted the attributes of each door. We also developed an icon system for the top three attributes of each door, making it easier for the client to decide on which product would work for them.
Saving Time and Creating an Effective Sales Process
Janus International now has all of their information in a condensed form, saving in costs and time in the sales cycle. With the addition of a quick guide that compared every door they offered, the Janus marketing team has the ease and convenience of everything in one place, making a more effective sales process.