Making a Rich History Consistent
After a thorough analysis, however, these assets, despite their energy and excitement, were not the Square’s true brand. The issue: Inconsistency. There was no consistency in look, messaging, or colors used throughout the Square. Even what the area was referred to by residents, visitors, and business owners was inconsistent.
Engaging the Community
To kick off the project, id8 headed out into the Square itself to see what its people had to say about their community. We conducted interviews with community historians as well as the “man on the street.” As ideation began, the bricks that pave the streets and serve as the foundation of many buildings emerged as the perfect imagery to merge the history and progress of the Square together into a strong, united brand.
IN-TOWN CULTURE WITH SMALL TOWN CHARM
From that idea, the new Marietta Square logo was created to coherently communicate a wide range of offerings—everything from farmers markets to fine dining—yet showing the connection between them because they can all be found in the Square. This logo helps build the Marietta Square message with the help of one strong vision, identity, and statement: A uniquely authentic city center where you can enjoy in-town culture with small town charm.