CREATING A NEW BRAND STRATEGY FOR SUCCESS
We recommended sub-branding their offerings as “Tracs.” The branding strategy needed to be descriptive, extendable, flexible, and simple, enabling them to grow and offer more Tracs in the future while retaining the overall consistency.
SUPPORTING A DIVERSE BRAND WITH A SIMPLE IDENTITY SYSTEM
The identity supports the Tracs sub-brand system by using the blossom, and incorporates different colors to distinguish between the multiple Tracs. This system created consistency while maintaining the diversity between each division.
Streamlining the New Brand Strategy
We updated their marketing materials, including a folder and sales sheets, to include the new identity and messaging. Their website needed to reflect the changes, and id8 created webpage designs that matched the new brand identity.
id8 listened well to our story and grasped who we are as a company, and then did an excellent job designing a logo and materials that told that story visually. Metric-wise, revenue from new lines of business in 2018 increased 59% over the prior year.