A digital marketing agency focuses on your website and digital brand updates. id8 will audit your digital brand to increase the strength and consistency of your holistic digital brand impression.
Digital Brand Updates and Consistency
Examples of some options that might be recommended during digital updates may include:
- A refresh of the website with the new brand position
- Replace blurry or poor-quality images with clean imagery
- Fix broken links and 404 error pages
- Ensure that the “About” page includes a story about the brand to help it connect with audiences
- Light editing of the copywriting across the website to have the appropriate brand tone
- Updates to the avatars, graphics, and logos on the brand social platforms and on the Google listing
- Updates to the contact information for consistency across the digital fronts
id8’s Digital Marketing Agency Services
id8 offers digital services that range from an audit of your digital brand to a website redesign and creation of motion graphics. According to the Pew Research Center, “Roughly three-in-ten Americans go online almost constantly.” It’s more important than ever for brands to be engaging on digital platforms because your customers are already there.
As a specialized digital marketing agency, we are unlike marketing companies that have a general focus. Our agency has worked on over 2,000 branding projects and with that experience, we understand the challenges a brand can have. Once we create your brand, it’s time to extend that brand experience. That includes the website and social media platforms. We also build out methods to create leads and conversions of prospects. For our clients, we create an annual marketing strategy with a significant focus on digital. And we can then activate and measure that plan as your agency of record.
Making sure your brand is consistent across visuals, tone, and messaging is sometimes overwhelming online because there is so much change happening on a daily basis. Our digital alignment is like a re-start. We focus on your website and digital brand and update those to provide the most consistent brand experience.
At id8, we have been building brands for 20 years and over the past 5 years, motion graphics (animations) have become a staple for helping brands tell their stories without any words at all. From animating your logo to telling a story through pictures or an interview, we can help you deliver messages the way your customers want to experience them.
id8 provides website redesign services that focus on building legitimacy, credibility, and distinction. A website redesign or refresh is needed every three years to keep up with changes in technology. We can help you update messaging and pictures, build your website on a whole new platform or extend your new branding into your website.
Also called responsive websites, id8 has been recommending mobile-friendly websites since 2012. Mobile-friendly websites deliver the best experience for users. This is true whether they are on their phone, tablet, or laptop. New mobile-friendly websites are most common for a start-up, a core theme (WordPress, Joomla, etc.) update, or for a business merger or acquisition.
When your website framework is up to date and mobile-friendly, we can help by offering a refresh that updates your look and content. We start by making updates to your existing themed site to refresh the look to better engage with your target audience.
A sitemap is the starting point before any website design can begin. Our creative team at id8 asks questions to help define the main navigation, categorize content, and set up the global tools. We then create wireframes for key pages to create the hierarchy for content, functions, and images.
We offer website management services for websites that id8 has designed and developed. Our id8 website management protects your website from vulnerabilities. We find and fix broken links, update pictures, and more.
id8 can build a digital asset portal that provides access to on-brand presentations, logos, photographs, sales materials, and brochures. To maintain brand consistency, your marketing team can provide access to other employees. Key contacts outside of your office can get marketing materials on-demand.
id8 As Your Digital Marketing Agency
Ready to take your new branding and integrate the look on your website and social channels? Fill out our form and let’s have a meeting to discuss how we can revitalize your digital presence.