Economic Development Marketing Plan
SelectCobb
Cobb County is booming—and the Development Authority of Cobb County (DACC) wants to keep it moving in that direction. DACC’s goal is to develop and promote the public good and general welfare trade, commerce, industry, and employment opportunities for Cobb. But its website, Select Cobb, didn’t reflect the county’s identity. DACC wanted an economic development marketing plan, visual identity, and website that would tell Cobb’s story concisely but with impact.
Creating an Economic Development Marketing Plan
DACC selected id8 for the job. The team started with a discovery session, listened and learned to understand DACC’s goals and brand personality, performed a brand and content audit, and came back with a marketing plan,
Building a Bold Foundation
The first step was to solidify the brand and the marketing plan, both visually and with messages. The brand identity, messaging, and design, including photography, would be based on a foundation of boldness and forward thinking. Cobb County is a great place for businesses to launch, expand, or relocate, and this direction would leave no doubt in anyone’s mind.
A Strong Representation for Cobb
The goal of the branding, messaging, economic development marketing plan, and website was to drive traffic, and the response has been very positive. Everyone—from local business owners to Cobb County government officials—agree that Cobb is strongly represented by Select Cobb.