At id8, our focus is branding, however, we have agreements with consultants who specialize in media planning and buying.
1. Questions around your history, brand, category, culture, and customers
2. Understanding your customer/client segments
3. Customer personas
4. Customer journey maps
5. Investigation of channels and strategies for your customer
6. Customer-centric plan
7. Campaigns with minimal risks
8. Follow the strategy
Media
With the help of our partners, we are able to buy media wisely. Most of our clients are buying digital/online media. Our partners’ structure media buys quickly, while still negotiating fairly for our clients. Plus, we negotiate value-enhancing opportunities and promotions that expand your media exposure. Media buys occur in these channels:
Traditional
Television
Cable & Broadcast, National and Local, Spot & :30s, :15s, and Long Form
Radio
Local Spots and National/Regional, Syndicated, :60s, :30s, :15s, and Long Form
Print
Newspaper, Wraps, and Sticky Notes, plus Trade and Consumer Magazines
Outdoor/Out-of-Home
Digital and Static Billboards and Posters, Bus and Transit
Direct Mail
Mailers and Postcards, Coupon Inserts, and More
Digital
Digital/Online
Banners, PPC, Blogs, Takeovers, Text, Custom and Channel Content, Mobile, Social, and Sponsorships
Together, our knowledge of traditional advertising along with digital advertising gives your brand an advantage over firms that have a singular focus on digital-only. We understand that people need multiple impressions of the ad in order to make a buying decision. Our ad strategies include a combination of multiple channels to best reach your customer.