Product Testing

Product testing, typically conducted through focus groups, will help you understand your customers’ reactions to your product so you know what is working well and what might need to be reevaluated. We seek individuals for the product test who meet our criteria for your target customer.

Product Testing with a focus group
28 Black Energy Drink Products used for Product Testing

When product testing, you need to do research. The type of product you have dictates what kind of research will be most useful. The product could fall into a wide variety of categories, including food, drink, bath and body, hair care, or a tool. Because our research is so varied, we partner with specialty research consultants. They help us uncover insights into their specialty industry. Our certified and experienced partners help with qualitative and quantitative research.

Focus Groups and Product Testing

Product testing often takes the form of focus groups. First, we start with a focus on the customer we are looking to better understand. We seek interested individuals who meet our criteria to take part in a focus group about this product.

Moderator

We provided a set number of people with your product to try. During the focus group session, we ask a series of questions. We get deep into their experience with the product. The focus group could have up to 10 people and may last for two hours. We supply a moderator, questions, products, and ways to respond. These are often both written and verbal formats.

Product Testing Data Analysis

Based on the information gathered during the focus group, we write a value proposition. This helps you to understand what value the group members believe the product delivers. We also evaluate packaging design during product testing. A detailed Q&A and discussion happen around the logo, the product name, imagery, style, organization, colors, and fonts. We’ll start to recognize patterns, see specific attributes, and note emotional responses and perceptions. This data is then analyzed and similar values rise to the top for how your particular product stands apart from the rest.
 
To learn more about our services, please send us an email on our contact us page. We want to hear about your business.