Start-Up Branding Case Study
A couple of guys had an idea for a new approach in the car buying industry. They came to id8 for help in creating the brand and strategy. They began without any start-up branding – without a name and without any brand awareness in the marketplace. So, they needed branding experts to research and develop their entire brand identity.
DRIVING THE STRATEGY AND IDENTITY FOR START-UP BRANDING WITH RESEARCH
To develop their identity and strategy, we began by researching the market. We looked at similar competitors, gathered information on their potential clients and developed a way to communicate with their target audiences, and discovered the challenges they would face to develop a strategy to help them overcome those barriers.
NAMING A START-UP THAT COMMUNICATES THE COMPANY BENEFIT
id8 assisted in creating the company’s name, Carvenience. It's a combination of their line of business (cars) and the benefit to their clients (convenience). We created a logo and provided imagery that represented their identity. And our team developed brand guidelines. These outline the color palette, logo usage, and strategy.
Creating a Unique Online Presence
Carvenience is a mobile company and conducts business exclusively online. With an official launch date in July 2018, Carvenience now has an online presence on social media. They are currently reaching out on multiple mediums to build their clientele.