Rebranding is an investment in growth and an important component of an effective growth strategy. But when executed poorly, it is a missed opportunity at best—and a huge liability at worst. What does a bad brand relaunch look like? A bad brand relaunch happens in a vacuum. Oftentimes, companies will simply distribute the new logo files via email and then start enforcing the new brand guidelines. When a rebrand is launched this way, there is little to no buy-in from your biggest brand ambassadors, including your employees, partners, contractors, executive team, and board members. Change is never easy, and inflicting