There is a lot to consider when branding a manufacturer, and the font chosen to represent your brand is of utmost importance. The font is the most universal aspect of the brand, and plays an important role in conveying the brand personality and credibility. Don’t believe it? Try reading that same sentence in a different font. Fonts and credibility It almost seems absurd that a reader would believe something to be true if printed in one typeface versus another. But it’s a fact: Fonts can shape the reader’s perception of truth. That means the right font selection can contribute to