What Gangnam Style Teaches Us About Branding
It’s the music video that’s taken the world by storm. The Oregon Duck danced his tail off, Britney and Ellen got a personal tutorial, and Nelly Furtado whipped it out for concert goers. In just a little over two months, international hit Gangnam Style has garnered well over 200 million views and a slew of parodies. While Carly Rae Jepsen may be asking whether we’ll remember her maybe, the rest of us are left wondering just how Koren Pop sensation Psy managed to do it. The following three ingredients have played a huge part in his recipe for success.