A lot of blood, sweat and tears goes into the creation of a logo. While many designs may seem simple to the average consumer, the true nature of these branding tools is very complex. One wrong shape, color, or typeface can throw the entire effect off. And if the true message isn’t there, it’s obvious to all. To demonstrate how easily logos can fall flat and how well planned and executed logos can rise to the top, here are the best and worst designs of 2010 according to Brand New. The Worst: Just like the state’s most well known commodity,