Marketing & Strategy

The Small Business Guide to LinkedIn

In our Social Media for Small Business series, we have so far covered Facebook and Twitter. Linkedin, the focus of today’s subject, packs a powerhouse punch for business networking. With a community consisting of 30 million users, twenty percent (or 12 million) of which are small business members, a multitude of  valuable connections and leads are only a mouse click away. The following techniques will help any business unlock the full potential of LinkedIn: Perfect Your Profile – Think of your Linkedin profile as an interactive business card. A prospect is much more likely to mull over your services when he or