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Logo Design

The New Starbucks Logo: Stud or Dud?

In honor of its 40th anniversary, Starbucks today unveiled a new logo that the company is hoping will represent its milestone year as well as a fresh new chapter. The revamped logo, modified to achieve a cleaner vibe, features several slight changes including the deletion of a circular border as well as the removal of the black background framing the famous siren. The biggest change generating the most buzz, however, is the elimination of the prominent’s brand name – a bold move that some critics are calling just plain dumb. “Removing the Starbucks name off your logo does not make any sense,” wrote one customer. “Free advertisement on every

January 6, 2011September 13, 2020 | 2 min read

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