Today’s consumers no longer look to billboards and aisle scanning for inspiration on what product to purchase. Thanks to the internet, almost all business these days is conducted online. And while prospects search the internet for the the exact item they are looking for, thousands and maybe millions of businesses are vying for a top spot on the search results page. Evidence has shown that only 62% of search engine users click beyond the first page of results, so how does a company obtain a one of those coveted rankings? The answer is SEO. Search Engine Optimization (or SEO) is