On average, consumers open seven packaged goods a day. Smart brands ensure packaging is a positive experience; brilliant brands seize the opportunity to create a share-worthy experience. As a society, we’re really into packaging. The simple act of opening a package has been acknowledged as an experience, as evidenced by the new word invented to describe the process: “unboxing.” A quick YouTube search will reveal unboxing videos where people walk viewers through unpackaging everything from technology to makeup. Packaging can boost sales Yes, just the packaging. MillerCoors’ sales decreased last year, and while the brewer didn’t want to change the