If you follow us on Twitter, you may have seen my tweet the other day about Coca-Cola’s status as America’s oldest logo. Today, I’d like to explore the history of this iconic logo,  and analyze the reasons why this classic design has stood the test of time. The history of the famous Coca-Cola image begins in 1887 when the company’s bookkeeper, Frank Mason Robinson, selected a trendy and distinctive script for the beverage’s logo. The typeface, which is referred to as Spencerian Script, was introduced in the 19th century and quickly became the most popular style of formal handwriting during that time. The red and white color scheme