The best sales presentation isn’t really a presentation. It is a great conversation that converts a prospect to a customer. When prepping for your next great sales opportunity, figure out how to create a genuine connection with the prospect, engage through storytelling, and ultimately problem solve on their behalf—in just a few minutes. It’s an art form supported by real data. And it works. How to stop presenting and start connecting Presenting is a one-way street, and your audience knows it. Presentations allow your audience to daydream, check email…or do anything except focus on what you’re saying. When creating a