You shouldn’t take the decision to rebrand lightly. It’s a process that takes time, resources, and dedication. But if the time is right, it also represents an incredibly lucrative return on investment. Here are the top five reasons why it may be time for your organization to invest in a rebrand: Reason 1: New product offering Have you made a significant addition to your product line? Then it’s time to rebrand. Introducing a new service or product that meets market demand and will carry your business forward is a signal that your brand needs to evolve to support this new