Marketing & Strategy

How to Build a Brand like Apple

This month saw the debut of the iPad and no shortage of sprawling crowds lined outside of stores. Just how well did the newest iPad fare? So well that AT&T set a new single-day record for its iPad sales and activations. It seems that the tech giant can  do no wrong these days – its colossal 89% brand loyalty being the proof in the pudding. Mac owners, iPhone holders and iPad weilders love their products so much that they almost act as members of an elite and exclusive group. So how did Apple build its brand loyalty and how can we emulate them? Several building blocks