It’s tempting to jump right into a rebrand. The process represents an elating new era, and it’s invigorating to review creative concepts, taglines, and color schemes. But to maximize the launch of a successful new rebrand, you first need to pump the brakes — enter the rebranding committee checklist. Structure plays a critical role in ensuring your rebranding project stays on track and achieves maximum impact. While there’s no doubt the creative process is important, a thoughtful, methodical process shapes the creative concepts. In other words, the more work you do upfront will garner greater success down the road.