I’ve said it before and I’ll say it again: one of the biggest factors for branding success is authenticity. It’s no surprise, then, that unexpected logo design are often times much more eye catching than some of the more traditional images. Who cares about a globe when every other company in the world prominently displays one on their website’s front page? And what is your company saying about itself with the ever-so-cliche image of a handshake? Maybe that you can’t think of anything original about yourself? That’s not to say you should fall into the other extreme and create a logo based solely upon shock