Manufacturing companies need to make sales to survive. To do that, manufacturers also need to invest in a savvy marketing strategy. But neither marketing or sales have any hope of success without a strong brand. While there is certainly overlap between branding, marketing and sales, a strong brand is the most important intangible asset a business owns. And it’s the first thing manufacturers need before launching a successful marketing and sales program. What is “the brand” and why is it so important? The brand is more than a name and a logo. It’s the holistic approach to the customer experience,