To ensure a prosperous strategy in 2020 and beyond, there is absolutely no question about what comes first for manufacturers: branding. In fact, before manufacturers invest one more penny in marketing, it’s time to invest in the brand. Why? Because branding is at the core of everything you do. And if you have a rotten core, it negatively affects everything (and we do mean everything). Here’s a helpful guide that explains the differences between branding and marketing, and why investing in your brand is so important. What’s the difference between branding versus marketing (and what do hamburgers have to do