Today’s fast paced world of business has become a sensory overload for consumers. Thanks to the world wide web and portable technologies like iPhones and Blackberries, millions of companies are only a finger tip away 24 hours a day, 7 days a week. So, how does a company distinguish itself from the rest of the competition? Branding, the process companies use to differentiate themselves and create a memorable presence, can be powerful when developed carefully and thoughtfully. Without a solid strategy, however, branding efforts can instantly be a total flop. The following list provides 5 important tips for successful branding: It’s not always about what you have to say: