A few years ago, desks everywhere were littered with Christmas cards. Companies sent their customers, prospects, and partners a festive seasonal greeting in print. Most of us probably received so many cards that we could not keep up with all of them. This resulted in business holiday cards losing their purpose of being a memorable touchpoint. E-cards are now the norm, and those have suffered the same fate.
Technological advancements and social media keep people in touch, but in a disconnected way. More people are seeking real experiences again. We want to see the eyes of our favorite people (instead of just their favorite emojis).
All things considered, a unique and personal printed Christmas card can again be effective as a touchpoint experience. When we receive a physical card in the mail, it stands out. We can remember who sent it because it makes a memorable impression. A printed card, when it is not in a leaning stack of hundreds, feels real and personal.
Whether you send a thoughtful printed Christmas card, organize a cookie swap, carol loudly throughout your office building, or just share a rich cup of cocoa with a loved one, we hope you have some personal experiences this season. From all of us at id8, we wish you a joyous Christmas and send our best wishes for a memorable 2017.