Quality branding takes thought and time. A good marketing agency knows that all elements must effectively reflect company personality. Brand messaging must also speak to customer’s current wants and perceived needs. Thoughtful research is necessary before development work even begins.
It is a mistake to embark on a branding project without research. Even after collecting critical information, however, missteps can occur in the process. Here are three common branding mistakes to avoid.
1. Step away from generic branding, but keep it simple
Stock images, overused marketing clichés, and generic taglines do not reflect a unique or strong image. Branding should be uniquely memorable and stand out among the rest without being too complex. Effective brands use clean elements and clear language.
2. Avoid the temptation to look like another
Make sure your brand stands apart from others. Focus on what makes it different – and better. A marketing agency can work with you on narrowing down to you business’ most influential value proposition. They will study competitors and existing industry messages. Professionals also have expertise in trademark searches and applications.
3. Do not get trapped in the latest trend
Eventually, trendy becomes common. Your brand will have a longer lifespan if it can stand the test of time. Trendy brands must to change with the times, which can be confusing to consumers and costly for the company.
Branding is more than a logo and a slogan. It is a marketing discipline with proven techniques for effectiveness. Because it ties everything together with consistent look, feel, and personality, the company brand is certainly the most integral component in marketing. Trust professionals at a marketing agency to help you do it right the first time. Visit our case study, A fresh branding strategy makes AAA shine, for a real-life example of how id8 creates consistent brands that last.
