This article was originally written on November 27, 2013 and has been updated with some new data on holidays and greeting card as of November 17, 2019. Thanks to millennials, greeting cards are making a comeback, according to npr.
And the high-end, unique cards are getting purchased more and more. There is a trend towards high-tech wizardry cards combing high technology with greeting cards, for instance, musical cards or greeting cards with lights. People are now familiar with e-cards and these are becoming acceptable. And the top grossing card is the birthday card. And everyone loves the birthday card, but not the same birthday card from the 1980’s with a glossy rose and script writing. Cards that are funny, handmade, or unique make a great impression and make people feel valued.
In the clutter of the regular daily mail, December is a month where we’re inundated with Christmas cards. We promise we’re not bah-humbugging the season (we want to be on Santa’s nice list!), we’re thinking outside the mailBOX and just want to give you a little tip on how to make your mailings count.
Odds are that choosing December to send a holiday greeting will put your card in a stack of many and your message will likely get lost in the paper shuffle, or tossed in the recycle bin. Instead, you can post a “Happy Holidays” message on your social media sites, website and email campaigns. You won’t be a Scrooge or a Grinch, we promise!
You are sure to get more bang-for-your-buck if you choose another holiday to celebrate through mailings. You’ll most likely be the only company to have a card land on the desk of THE decision maker you are trying to reach if you choose New Years, Valentines Day, Fourth of July, Veterans Day, or a “just because” day.
Have fun with it! Be creative! Did you know that November 12th is “National Pizza with the Works Except Anchovies Day”, or that October is “National Arts & Humanities Month”? From funny to serious and everything in between there is something to write home about…or in this case, another reason to send a company greeting card when you are sure to get noticed! http://nationaldaycalendar.