Graphic Design

The Psychology of Colors in Logo Design

Logos are intended to reach out and connect with the audience, proving to prospects that a certain business is exactly what they need. While an eye catching design and clever tagline are important components of the overall appeal, other elements can play a large part in a logo’s impact. Colors draw out a certain emotion and can be utilized to help consumers truly connect. Whether using yellow to denote illumination, black for formal elegance, or pink for youthful exuberance, the following colors can be applied to logo designs when looking to emphasize specific meanings or emotions.   Red – One