What is civic rebranding? In its most simple definition, it is the marriage of “civic” (relating to a city or town), plus “rebranding” (changing an image). Therefore, civic rebranding is an effort to change or update the identity of a city or town. Understanding current perception, as well as leaders’ goals for the future, guides the rebranding process. Effective rebranding will help stimulate civic pride in the residents and attract new businesses. A promise to the people For a location, brand is about the promise of a great experience. If you are a civic location, that promise comes with added