Marketing & Strategy

10 Important Social Media Stats for Small Businesses

As social media continues to become more prevalent to businesses, companies are curious as to what percentage of their budgets should be allocated to networking . Whether you’re just skimming the surface or are already all in, the following stats prove just how important social media is for revenue growth and brand exposure. Today there are 800 million active Facebook users. Even more impressive, over 200 million of those members joined in 2011. Though its membership has been on a steady incline for several years, the site seems to be taking off now more than ever before. 90% of online American adults use some