FIFA World Cup, the world’s most widely watched sporting event, originated in 1930 and is held every four years. With the emergence of each new tournament rotation (now in its 19th occurrence), a fresh logo is introduced to represent the host of that particular series.  This year’s World Cup logo showcases a colorful design that strongly embodies the spirit of South Africa’s land and people. The colors flawlessly represent both the logo of FIFA as well as the African flag. The logo’s figure, which is in the midst of kicking a ball, exhibits an exciting energy through its movement. And the lively typeface sprawled beneath the kicking figure emits a South African vibe. Altogether, these 3 elements lend a